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Earl of East

Niko Dafkos and Paul Firmin founded Earl of East in 2014, and to this day the passion that spawned their business is still alive and well in the brand. They curate their scents perfectly for their non-GMO soy wax candles, and their essential oil filled incense cones, but are nonetheless steadfast in their desire to create a sustainable and affordable product that oozes luxury. As a supporter of independent, London brands themselves, we love what they're doing, and can't wait to share their products with our customers. 



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